Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
- Are you a “green” company?
- At what resolution should I save my photos and graphics?
- How do I go about getting an estimate from you?
- How long does it take for you to complete my order?
- Is white considered a printing color?
- Tips on file submission
- What do I need to provide for variable data projects?
- What does personalization mean?
- What file format should I use when submitting my electronic document for printing?
- What file formats can you accept?
- What is a proof and why is it important that I look at it?
- What is the Pantone Matching System?
- What is variable data printing?
- What kind of work does our store do?
- What type of return can I expect from personalized or variable data marketing materials?
- Why do the printed colors look different from the colors on my screen?
Are you a “green” company?
Absolutely! We take very seriously our role in preserving the environment and integrate numerous green practices into our daily operations. In addition to energy-efficient equipment and chemical-free technologies, we can perform many print jobs using recycled paper stock. If you would like to use recycled paper for your next print job, let us know. You’ll be pleased with the results and feel good about helping the environment, too.
At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote is to give us a call and talk with one of our customer service representatives.
How long does it take for you to complete my order?
There really isn't a short answer to this question. Some jobs can be produced in minutes and some jobs may take days. Let us know when you need your job completed and we'll let you know if it can be done. We go to great lengths to meet your most stringent demands.
Is white considered a printing color?
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.
Tips on file submission
We prefer High Resolution (for commercial printing) PDF Files. When a application program file needs to be sent, many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your piece.
• Enclose all screen fonts and printer fonts
• Include all placed images
• Make sure your files are set with proper bleed, trim and safety areas.
BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
TRIM: This is the guideline where the card will be cut
SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine.
What do I need to provide for variable data projects?
We work with many types of data files, but spreadsheet files such as excel are the safest bet. To save time and hassle, make sure your data is properly formatted with each piece of data in separate cells, with headers at the top or each column.
Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.
What does personalization mean?
Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient.
Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. PDF files will embed your fonts and links in the file as long as they were available on your local computer at the time of PDF creation. We suggest using the "Press Quality" or for "Commercial Press" setting from your design program when creating a PDF. Virtually any program can generate a PDF file suitable for printing, most can create a PDF from either the save or export menu of the program. Please include crop and bleed marks in your PDF if your image/design goes up to or past the edge of any page.
What file formats can you accept?
We are Mac based and can accept up to Pagemaker 7, Illustrator CS, Photoshop CS, Freehand MX, Quark 6, InDesign CS, simple Microsoft Word and Acrobat 6 PDFs. If you have any questions about file formatting, please contact one of our Computer Prepress Technicians.
What is a proof and why is it important that I look at it?
In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run. We offer both hard copy proofs (printed pieces) and digital proofs (print ready PDFs) for proofing depending on your preference.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
What is variable data printing?
Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.
What kind of work does our store do?
Design Services - We utilize the latest design technology available in order to offer a full range of design services. If you need a brochure produced, we can work from your camera ready copy, use the files you provide on disk, or design your brochure from scratch.
Printing Services - From one-color to full-color printing, our store has the capability to meet your needs. From short run to long run, we can offer a solution that will be just right for you.
Finishing Services - We can cut, perforate, score, number, fold, collate, saddle stitch, bind, and just about any other bindery process you could ever need.
What type of return can I expect from personalized or variable data marketing materials?
Studies consistently show that personalized marketing receives a far greater response than static pieces.
On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.
While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.